Working Together

We are a multinational community of individuals, who are passionate about software craftsmanship, to create high-quality products and innovation solutions for a greener, tech-driven future.

Our Mission

To help our clients increase efficiency to save you money and drive new revenues.

To solve specific problems, and to provide solutions that integrate easily into a mixed ecosystem of new and older technologies.

We strive to collaborate with organizations that want to go where no team has gone before and to move at warp speed.

About Xcell Group

The Xcell Group is a dynamic consultancy, execution and delivery focused agency. We specialize in bridging the gap between strategic vision and actionable execution, helping clients network the pieces they need to accomplish their goals.

We continue to build a robust global network of well-established partners (12-20 years in business) - from large Global System Integrators (GSIs) to small Independent Software Vendors (ISVs) to specialized “White Glove”, consultancies which cover 6 continents, 20 countries, 9 delivery centers, consisting of 3,500 engineers (and growing), and access to +110,000 active talent profiles. Our offshore/nearshore time zone friendly locations, provides 18 hours of continuous delivery coverage at very competitive rates and pricing models.

Our partners are made up of talented experts of software architects, developers, business analysts, UI/UX designers, QA Automator's with experts in cloud, mobile, web, front backend development, security, RPA - Robotic Process Automation, AI, UI Path, Angular, Smart TV and Gaming - (End to end game development solutions, from Full Game Development, Co-Development, Level Design, Art Production, Development Support, Live Ops, QA, Player Support, Localization, and Marketing), who are ready to collaborate, to help provide guidance, define the technical architecture, design and final implementation of the entire project lifecycle.

Xcell's partner group has a client engagement history of 1000+ clients, and includes, the current 2024 Emmy Award Winner “PLUTO TV”, for Streaming Advertising Technology. Yes, the same Emmy that is awarded to your favorite TV shows!

Services

Software Architects
Developers
Business analysts
UI/UX designers
QA Automator's with experts in cloud
Mobile development
Web development
Front & Backend Development
Security
UI Path
Angular Development
Smart TV and gaming
Sustainability for Business Transformations
Uniting for a greener, tech-driven future.

We have combined IT Services & Patent Pending Sustainability solutions, to provide end-to-end specialists or Sustainable Architects to enable your Technology & Sustainability Net Zero goals, while saving you money.

  • Bespoke Carbon impact reporting on IT project delivery
  • Offering Audit & Reporting services (ESG)
  • Sustainability recruitment expertise
  • Sustainability Consultancy, Advisory & Execution

At Xcell Group, we are committed to fostering a greener, more sustainable planet. As part of this mission, we are planting trees around the world on behalf of our valued clients and partners. Explore the impact of our efforts and see our growing forest here.

What is the Sustainable Operating System?

The Operating System is designed to align corporate IT strategies with Environmental, Social, and Governance (ESG) objectives. It offers a robust framework, operating procedures, tools, and technical reference models to guide, govern and measure the sustainability of current and future IT projects and portfolios.

When would your company Use It?

  • To meet increasing sustainability targets and align with global ESG standards.
  • In preparing for compliance with the Corporate Sustainability Reporting Directive (CSRD).
  • To ensure continuous sustainability improvement and quality reporting.
  • To bridge skill gaps and implement sustainable design in IT to meet stakeholder expectations.

How Does It Work?

  • Provides a framework for sustainable IT practices that can be tailored to the media industry.
  • Offers tools for assessment and scoring of sustainability impacts in IT.
  • Facilitates documentation and reporting processes for compliance and transparency.
  • Encourages sustainable design thinking and incentivizes staff for sustainable initiatives.

Why is the Sustainable Operating System valuable for your company?

  • Can address the unique challenges of the media industry in meeting IT sustainability goals.
  • Enhances brand reputation by showcasing commitment to global sustainability standards.
  • Attracts and retains talent by demonstrating leadership in sustainable practices.
  • Provides a path to lower carbon emissions and better operational cost control in IT.
  • Improves IT decision making.

Next steps

  • We request a call for an in-depth discussion on aligning with ESG goals, advancing sustainability in the media industry to achieve sustainable excellence.

Why choose us

Flexible relationships

Long & Short term partnerships

Fluent English speakers

Proactive and dynamic communication

Convenient time zones

  • 18 hours of continuous delivery coverage
  • Matching to different US working hours

Integrated teams

Naturally merge with client`s team as a single unit of work

Agile oriented

Constantly show progress and report blockers

Adaptive budgets

CapEx & OpEx according to project needs

Engagement models

  • Team Extension: to fill positions managed by the Client
  • Managed Services: full teams managed by Xcell Group Partners

Partners achieve

A less that 5% turnover average

Proven & Trusted

  • Chosen by tier 1 companies in the US
  • Ask for references! :)

Geographical Delivery Centers and office locations

Partners located within LaTam, Eastern Europe, Western Europe and North America provides both superior engineering ability, quality and value

Geographic Focus



Our Technology partners and or Delivery Centers are strategically located to include:

  • Eastern Europe: Poland, Romania, Czech Republic, Ukraine
  • Latin America: Argentina, Brazil, Bolivia, Columbia, Costa Rica, El Salvador, Guatemala, Mexico, Nicaragua, Uruguay
  • North America: Canada, USA
  • Western Europe: France, Germany, Ireland, Italy, Spain, United Kingdom, Switzerland, Scandinavia 

Fractional C-Suite Team

Chris Rovtar
Founder
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Chris Rovtar
Founder

25+ years in Media & Entertainment working within core strategy & business development senior executive teams (large and small).

  • Responsible for driving NET NEW sales for well-established media brands as well as start-up divisions within large M&E global brands.
  • Part of several OTT streaming endeavors to provide full end-to-end scalable enterprise SAAS digital media streaming platforms to support Disney+, PLUTO TV, Paramount+ HULU, ESPN, Studios, Networks and MVPD's through managed services and team execution.
Daniel Sanders
Video Streaming/Engineering
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Daniel Sanders
Video Streaming/Engineering

20+ years in Media & Entertainment & built End-to-End video solutions for the top video streaming entertainment brands today.

Andres Gomez
LATAM Operations
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Andres Gomez
LATAM Operations
  • Experienced IT engineering senior executive, expert at building and leading teams, as well as managing business operations for over 14 years.
  • Opened key LATAM office operations for large enterprise clients to support hundreds of employees/contractors in Argentina (Buenos Aires), Mexico (Monterrey), Colombia (Medellin & Bogotá) with focus on Build, Operate & Transfer back to client (BOT).
  • Access to a powerful LATAM Workforce of 25,000.
Phil Perry
Global Strategic Advisor
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Phil Perry
Global Strategic Advisor
  • 25+ years of technology leadership experience across media & entertainment, telecommunications, and management consulting industries.
  • Led IT strategy and operations at NBCUniversal for two $1B+ business units and managed activities for software engineering, infrastructure operations, data & analytics, end user support, cyber security, and project management.
  • Delivered enterprise technology programs across NBCUniversal’s Film, Television, News, Sports, Direct to Consumer, and OTT/Streaming divisions.
Sunil Rajapurohit
Global Advisor / M&E / Chief Architect
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Sunil Rajapurohit
Global Advisor / M&E / Chief Architect
  • 25+ years of end-to-end Software Life-cycle experience to lead large-scale, transformation process initiatives, specializing in the Architecture, Management, Design and Development of Video, Gaming, Telecom, Web based, Enterprise, and Business Applications.
  • Designed and architected cutting edge streaming video solutions for Time Warner Cable, Charter Communications, Comcast, and their many media partner clients (NBCUniversal, Amazon Prime, Peacock, Disney etc).
  • Strategic Technology Roadmapping for a clients 200+ Million customers and for their Business units across India, SE Asia and Africa covering 22 countries.
  • Providing solution architectural recommendations on Next Generation IP based Platforms, scalable DVR, CDN and centralized Instant Video Replay solutions for a massive sporting company in the US.
Ryan Valley
Gaming Rainmaker
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Ryan Valley
Gaming Rainmaker
  • 20+ years business development & strategy leader in media & entertainment, technology, and gaming, while significantly enhancing industry standards and securing dozens of high-profile contracts.
  • Leveraging technological innovation, AI, cloud, and machine learning to improve operational efficiency and user/audience experiences across diverse verticals.
  • Operates Canada's leading technology news media site, www.techbomb.ca, keeping Ryan at the forefront of industry trends and innovations.
Satish Annapureddy
AI / Product Innovation
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Satish Annapureddy
AI / Product Innovation
  • Masterfully navigates ambiguous startup situations and large corporate cultures to consistently create and deliver business value. Focusing on new client growth and cost-savings opportunities, developing strategies, and leading cross-functional teams to bring them to fruition. Satish has incubated and led six products from idea to launch and generated more than $200M in revenues and over $20M in cost savings.
  • Amazon Web Services (AWS) is his current position as Principal GenAI GTM SpecialistPrincipal GenAI GTM Specialist. Lead GTM (Tech BD) initiatives to drive adoption and usage of AWS for AI/ML and Generative AI workloads
  • Previous - Senior executive at Warner Bros./Discovery (WBD), leading all AI strategic initiatives, incubations & partnerships. Develops new business cases, to drive new product technology (multimodal AI, Free Ad Supported TV (FAST), CDN, Transcoding, QoE) partnerships. Responsible areas included, Video focused (multimodal embeddings, semantic search, video classification, video clustering, video description, video and metadata generation), Localization (captioning, subtitling, and dubbing) and advertising use cases.
Frank Deo
Advisor - Engineering / Ad Tech / Product Development
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Frank Deo
Advisor - Engineering / Ad Tech / Product Development

  • A decades-long career leading product/engineering teams in the media industry, along with extensive experience in addressable advertising, telecommunications, OTT streaming, data analytics & global OMS solutions.

  • Current CTO/CPO of AdTech at Imagine Communications to build high-performing teams, reducing time to market of new features, and redefining roadmaps to align with companies' strategic objectives.

  • Franks holds 31 U.S. and international patents and earned a Technical Emmy® Award, demonstrating his innovative spirit and commitment to pushing the boundaries of technology.

Andreea Monica Enache
Advisor - Strategic Global / Gaming Industry Visionary
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Andreea Monica Enache
Advisor - Strategic Global / Gaming Industry Visionary

  • 22 years of experience in the video game industry, Andreea has developed and implemented growth strategies for some of the biggest brands in the industry to include Sony Picture Digital & Sony Online Entertainment as well as Marvel Entertainment gaming/digital divisions as SVP where, under her leadership, the company launched iconic games such as Marvel's Avengers Alliance, LEGO Marvel Super Heroes, & War of Heroes.

  • In addition, Andreea led the negotiations for numerous strategic digital partnerships with Netflix, YouTube, Amazon, iTunes, Sony PlayStation, Microsoft and Hulu.

  • Andreea is currently Chief Revenue Officer of Amber Studios with 8 locations to include Los Angeles, San Francisco, Montreal, Warsaw, Kyiv, Bucharest, Botoșani & Guadalajara.

Chris Kagel
Advisor - Creative AAA Gaming Industry Expert
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Chris Kagel
Advisor - Creative AAA Gaming Industry Expert

  • 20+ years in Game Development, creating Console Games, Mobile Games, PC games, Game Design, Programming, Virtual Reality, Augmented Reality & even Interactive Television, who has shipped +100 game titles across a host of platforms.

  • His companies team has collectively won numerous awards (Game of the Year, Editor's Choice, etc.) for mobile games that they have both designed and produced. 

  • Chris is Chief Creative Officer & Co-Founder of Secret Dimension, which is a co-development studio partner for a wide variety of games focusing on original IP and creating innovative game titles that push the boundaries of established genres to deliver emotionally resonant experiences that delight and thrill players worldwide.

  • The studio is currently working on two unannounced AAA projects with esteemed partners. These forthcoming titles will provide genre-expanding experiences and will have countless hours of fun and emergent gameplay.